who we are 

Zoí is a startup built through an alliance between three passionate individuals who have branched out of their respective family businesses in distribution, media, manufacturing and education.


Our mission is to support businesses and individuals in shifting from environmentally harmful practices to more sustainable ones. 

Samar Sayegh

Founding Partner

Samar is the co-founder of Quantz Consulting, a unique boutique advisory firm focusing on market research and user experience. Prior to becoming an entrepreneur Samar Sayegh headed a pioneering Middle Eastern television station as Managing Director for 8 years, and was responsible for its rapid growth and adoption among the regional viewership.  Samar also held various executive positions in National Paints Factories, and currently sits on the board of the company. Samar has been a driver of change throughout her career pushing for transformation and innovation in all areas of her work.

Dima Samaan

Founding Partner


Dima Samaan has been heading Tanweer Group’s business development and distribution activities in the Middle East since 2014, helping to expand its presence across diverse platforms and building key partnerships in the region. 

Prior to this, she worked as a management consultant at a financial consultancy firm in London. Speaking four languages, Dima’s Greek and Middle Eastern family backgrounds and international upbringing have shaped her ‘glocal’ understanding giving her a unique perspective on local markets combined with global dynamics. 

Farida F. El Agamy

Founding Partner


Farida F. El Agamy is the General Manager of the Tharawat Family Business Forum since 2009, and a Director at Target Developments LLC and Orbis Terra Media LLC . With her professional background as a lawyer, Farida F. El Agamy joined the founders of the Tharawat Family Business Forum to build a private sector network and to support and foster the sustainability, innovation, and growth of family firms. Together with her team and global partners, Farida F. El Agamy runs ground-breaking research projects and initiatives with a goal to empower family-owned companies across the MENA and beyond. Farida is currently also Editor-at-Large of the Tharawat magazine, and a Director at Target Developments LLC and Orbis Terra Media LLC her family’s firms in Switzerland. 

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© ZOÍ 2020