The purpose of business is not to produce profits.

It is to produce profitable solutions to the problems of 

people and planet. 

why we do it

We are business people that understand that commercial success is essential to a thriving and innovative private sector. However, we are also conscious of the fact that we cannot continue conducting "business as usual" without irrevocably damaging our planet. It is scientifically well documented that our natural ecosystems cannot continue to support life and provide the resources required to meet the needs of the present and future generations.

More and more consumers are becoming increasing aware of their power to demand ecological solutions to their demands and are building pressure to make it easier for them to be sustainable, calling for greater transparency and pushing for more ecological options.


Our aim is to support consumers that are conscious of their role in the fight to protect our planet and who wish to have access to alternative products that allow them to continue their lifestyle in a sustainable and convenient way. We want to meet these changing expectations of consumers by sourcing differently and by offering innovative, ecological products, whilst maintaining commercial growth.


We hope to play a small role in facilitating this cultural shift and in protecting our natural environment and our planet.











What is Sustainability? And why should I care?

Sustainability is defined as meeting the needs of the present without compromising the ability of future generations to meet theirs. It is based on three main pillars: economic, environmental and social.

Nearly all the plastic ever created still exists in some form today. This ends up trickling down the food chain and into the food we eat leading to plastic ingestion in humans too. An average person could be ingesting approximately 5 grams of plastic per week. The equivalent of one credit card. 


This plastic contamination comes from "microplastics" -- particles smaller than five millimeters -- which are making their way into our food, drinking water and even the air.